


MILK MAKEUP
Hydro Grip Primer
Award-winning makeup primer.
ALLURE BEST OF BEAUTY AWARD WINNER - BEST PRIMER
A huge panel of beauty experts put Hydro Grip Primer to the test for months and loved it. Thanks for the love, Allure!
HIT OF HYDRO
Plant-derived seed extract hydrates for blissed-out skin.
GRIP IT
A shot of blue agave extract forms an invisible layer to grip makeup for all-day hold. Allow formula one minute to fully absorb to activate full grip effect.
DOSE UP
Aloe water, hyaluronic acid, sweet cherry, and vitamins B3 and B5 boost skin for a healthier-looking base and glassy glow.
UNIVERSAL GOODNESS
Silicone-free, oil-free, green-tinted formula blends in clear to work across all skin tones and types.
In a consumer study*:
Immediately:
93.3% of subjects agree skin feels more hydrated.
100% of subjects agree skin feels smoother.
93.3% of subjects agree makeup went on easier.
12-hours post application:
100% of subjects agree skin feels more hydrated.
100% of subjects agree skin has a healthy-looking glow.
100% of subjects agree makeup lasted longer.
* In self-assesments of 15 individuals using the product in a 12-hour period.
Size:
45ml
How To Use:
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before makeup application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other makeup on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.
Ingredients:
Aloe Barbadensis Leaf Water, Water (Aqua, Eau), Glycerin, PEG-150 Distearate, Alcohol Denat., Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)